In a January 30, 2006 episode of The Colbert Report, Stephen Colbert satirically touted the fossil as disproving the "Darwinlutionists" ("who try to claim that every kind of creature had evolved from monkeys").
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Nesbitt and Mark Norell, curator at the museum, named it Effigia okeeffeae in January 2006 after Georgia O'Keeffe, who spent many years at Ghost Ranch.