By 1976 he had opened 20 locations before selling the business to W. R. Grace and Company, a multinational chemical company looking to diversify, for about $20 million.
They would continue to confront Los Matadores for the next several weeks with Zeb Colter coming out with a whip, mocking El Torito.
Nowadays several Santacruz's songs occupy top places in the Billboard charts as is the case of "Incondicional" by Prince Royce, "Tu veneno" by Hector Acosta "El Torito", "Lejos" Toby Love, "Déjame cambiarte la vida" by Charlie Cruz and a Spanish adaptation of the song "Will you still love me tomorrow" by Leslie Grace.