Research by Yannis Bakos and Erik Brynjolfsson found that bundling was particularly effective for digital "information goods" with close to zero marginal cost, and could enable a bundler with an inferior collection of products to drive even superior quality goods out of the market place.
Erik Satie | Erik Erikson | Erik Spiekermann | Erik Friedlander | Erik Estrada | Erik Davis | Erik Hersman | John Erik Kaada | Erik Zabel | Erik Werenskiold | Erik Hornung | Erik Gandini | Sven-Erik Bäck | Stein Erik Hagen | Karl Erik Harr | Erik Wøllo | Erik Voorhees | Erik Solheim | Erik Sjöqvist | Erik Parker | Erik Nilsson | Erik Gustaf Geijer | Erik Grönwall | Erik Grendel | Erik Forssell | Erik Bye | Erik Boheman | Erik Benzelius the Elder | Adolf Erik Nordenskiöld | Lars-Erik Larsson |