In 2010 a soft ultra-fine, 10 micron fleece, from Windradeen, near Pyramul, New South Wales set a new world record in the fineness of wool fleeces when it won the Ermenegildo Zegna Vellus Aureum International Trophy.
Near the avenue it's the Patio Bullrich, whose boutiques include Carolina Herrera, Salvatore Ferragamo, Kenzo, Calvin Klein, Ermenegildo Zegna, Cacharel, Zara, among others.
Harry Rosen stores offer several collections of fine menswear labels, including Armani, Brioni, BOSS Hugo Boss, Burberry, Canali, Dolce & Gabbana and Ermenegildo Zegna.
High Street Phoenix (HSP) has more than 500 stores, premium (including Ermenegildo Zegna, Canali, Bally Shoe, Bottega Veneta, Burberry, Chanel, Dolce Vita, Emporio Armani, Jimmy Choo) as well as budget friendly options (FabIndia, AND, Benetton, Zara, Lifestyle).
The eastern section of Middle Huaihai Road near the popular Xintiandi precinct has recently seen an influx of a large number of Western luxury brands, including Louis Vuitton, Tiffany & Co., Cartier, and Ermenegildo Zegna.
These include Ermenegildo Zegna, Faconnable, David Yurman, Nicole Miller, Diesel, Bulgari, Fendi, Louis Vuitton, Cartier, Salvatore Ferragamo, Burberry, J. Crew, Hervé Léger, G-Star Raw,
Shops include Louis Vuitton, Cartier, Chanel, Salvatore Ferragamo, Tiffany & Co., DKNY, Ermenegildo Zegna, Brioni, Burberry, Bulgari, Chopard, Gucci, Hermès, Etro, Roberto Cavalli, Escada, Frette, Marc Jacobs, Max Mara, Corneliani, Hugo Boss, Jaeger Le Coultre, Galerias Tehran, and Berger Joyeros.
It is lined with stores of luxury brands, such as Cartier's first flagship store in South Korea, named Cartier Maison, MCM Haus flagship store, 10 Corso Como, Ermenegildo Zegna, Salvatore Ferragamo, Louis Vuitton, Prada, Burberry; as well as outlets for 3.1 Phillip Lim, Martin Margiela and Tory Burch and Korean designer Son Jung-wan.