Eesti Laul 2010 was held on 12 March at the Nokia Concert Hall in Tallinn, hosted by Estonian actors Ott Sepp and Märt Avandi.
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CEO of ERR Margus Allikmaa stated that "Personally I think cancelling Eurovision participation is the easiest option" in combat to the 28 million kroon (€1.5 million) cut in spending.
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According to Estonian media, the favourites to win the contest were Iiris Vesik, Marten Kuningas & Mahavok and Lenna Kuurmaa, who had previously represented Switzerland at the 2005 Contest as a member of Estonian girlband Vanilla Ninja.
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