People in Romanian Moldova call themselves Moldovans, as subethnic denomination, and Romanians, as ethnic denomination (like Kentish and English for English people living in Kent - but the analogy is incomplete as "Kentish" only applies on the western side of the River Medway; on the eastern side are the Men and Maids of Kent).
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This view is closely associated with the Austrian historian Herwig Wolfram and his followers, who argued that such ethnicity was not a matter of genuine genetic descent ("tribes").