The video was scheduled to be released on TV channel Europa Plus on 1 March 2011.
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The jury panel that selected the Russian entry included Konstantin Ernst (general manager of C1R), Yuriy Aksyuta (music director of C1R), Ilya Bachurin (MTV Russia), Alexander Polesitskiy, (Europa Plus), Vladimir Matetsky (composer), Viktor Drobysh (composer) and Larisa Dolina (singer).