Global Boxing has also served as a filming facility for Everlast photo shoots for professional athletes such as NFL running back Reggie Bush, Super Six Champion Andre Ward, 2008 Bronx Olympic medalist Deontay Wilder and many more.
Awards featured performances and introductions by DMC, Rev Run, Snoop Dogg, Raekwon, M.O.P., Jim Jones, Papoose, Everlast featuring DJ Muggs, Kid Capri, De La Soul, Mobb Deep, Dead Prez, EPMD, LL Cool J, Biz Markie, and Marley Marl.
He took the career reins of Grammy-nominated and Grammy-award winning artists Kelis and Everlast, as well as Jermaine Dupri.
Everlast converted to Islam in 1996, and the end of the song contains the words "La ilaha illa Allah", ("there is no god but Allah" in Arabic), the first part of the Shahada, the Islamic profession of faith.
•
Everlast wrote the song while recovering from a major heart attack that he had suffered in February 1998 (directly after completing recording his first solo album, Whitey Ford Sings the Blues).