The brand has been mentioned in several rap songs, including Jay-Z's 2002 tracks; "Show You How" and "Jigga That Nigga, in Young Jeezy's track "Bury me a G", The Game's "Down for my Niggaz", T.I's "ASAP" and Lil Wayne's "Lock & Load (Feat. Kurupt)".
His visual style has attracted clients such as Nike, Inc., Target Corporation, Red Bull, Boost Mobile, Honda, Boosted, Volkswagen, MCA Records, Interscope Records, Stüssy, Evisu, Ben Sherman, Capita Snowboards, Armada Skis, Rusty, Salomon, Lemonade Magazine, Wallin Surfboards, ActivEmpire, ActionSports Group, So Sweet Records, 411VM, Palace 5ive, and Bl!
Evisu |
Kim Bong-hee began his career as a fashion model at the 2007 Seoul Fashion Week and for jeans brand Evisu in 2008.