From 2001 to 2003 FUBU also established a record label, first releasing a compilation album entitled The Good Life in 2001 and then an album by the 54th Platoon entitled All or Nothin' in 2003.
FUBU |
FUBU has received attention from the sports and entertainment industry, and has been worn or endorsed by LL Cool J, Janet Jackson, Will Smith, Mary J. Blige, Busta Rhymes, Magic Johnson, Lennox Lewis, and Whitney Houston.
The New Year’s Eve show will be hosted by Daymond John, founder of FUBU and star of Shark Tank, and will focus on the entertainment, artists, festivities as well as the “Orange Ball Drop” that is set to become a tradition to celebrate the New Year.