Falls City brewed several test batches in hopes that one would meet Carter's approval and could be marketed as Billy Beer.
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Those breweries were Cold Spring Brewing Company of Cold Spring, Minnesota; Pearl Brewing Company of San Antonio, Texas; and West End Brewing Company in Utica, New York.
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In 1977, Falls City representatives approached Billy Carter, brother of President Jimmy Carter, about marketing a signature brand to capitalize on Billy's fame as the beer-drinking black sheep of the Carter family.
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