Farrad also starred in artist, David Raleigh’s music video for the single “I Do” produced by singer/songwriter Nathan Leigh Jones and mixed by New York producer J Chris Griffin.
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He began performing in New York City's downtown performance scene with the experimental performance ensemble Big Art Group directed by Caden Manson and Jemma Nelson.
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The music video for "I Do!" was directed by Alan Cumming and Ned Stresen-Reuter, and made its broadcast premiere on Logo on February 2, 2010.3