Reed and Thompson recorded for the Chess Records subsidiary Argo between 1958 and 1960, before returning to Cincinnati and starting to record for King's subsidiary Federal label in 1961.
He contributed to the development of country & western, rhythm and blues and rock and roll music, and is credited with discovering many prominent musicians, most notably James Brown whose first single "Please, Please, Please" was released on the subsidiary label Federal in 1956.
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After this he went on to record for several other companies, beginning with Emerson, Grey Gull, and Arto in 1920, continuing with Edison in 1921 and with Gennett, Federal, and Banner in 1922.
At Federal Records, a subsidiary of King run by Bass, he turned out a series of R&B hits, including such classics as The Dominoes' "Sixty Minute Man", "Have Mercy Baby" and Hank Ballard's "Work With Me, Annie".