The song was chosen as the main tune of the Italian well-known TV programme Festivalbar 2006 and as the advert melody for an important telephone company.
She has also hosted many programmes, including the 2001 edition of Festivalbar, which is an annual series of televised summer concerts performed by both Italian and international pop groups in town squares throughout Italy; and Italia's Next Top Model in 2009.
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Festivalbar (2001), televised summer concerts; co-presenter
In 2004, she made her debut as television presenter with Marco Maccarini at the Festivalbar.
Marco Maccarini (born 22 July 1976 in Turin) is an Italian television personality known for presenting TRL Italy, the Italian version of Total Request Live broadcast by MTV Italia, and Festivalbar, broadcast by Mediaset’s Italia 1.
Tiziano Ferro performed the song in July 2004 during the Italian itinerant TV show Festivalbar, broadcast by Italia 1.