Charles Atlas company president Jeffrey C. Hogue was unhappy with its likeness being used this way, and filed a trademark infringement suit against DC Comics.
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Flex is in part a parody of Charles Atlas' long-running "The Insult that made a Man out of Mac" advertisements seen in American comics from the past.
Flex | Flex (singer) | Re-Flex | Farley Flex | Te Quiero (Flex song) | Ford Flex | Flex's | Flex (magazine) | Flex (club) | flex | David "D-Flex" Seisay |