Flirtomatic in 2008 topped The Mediatech 100, a list of the hottest mediatech companies in Europe compiled by Library House, a Cambridge, UK, research firm.
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By May 5, 2010, 10,000 Flirtomatic users weighed in: 34.4 percent chose Liberal Democrat candidate Nick Clegg, 33.9 percent picked Conservative candidate David Cameron and 31.7 percent selected Labour candidate Gordon Brown.
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Azulai, the company chairman, previously founded iTouch, the London Stock Exchange-listed mobile entertainment business sold for £180 million ($284 million) in June 2005.