Joystiq questioned FlowPlay's business model, as many of the games in ourWorld are available on other casual gaming sites such as Newgrounds.
Tokidoki has collaborated with several industries such as Levi’s, Skull Candy, New Era, Mikasa, Fujitsu, Be@rbrick, RIDE Snowboards, ASICS Onitsuka Tiger, Hello Kitty, Smashbox, Barbie LeSportsac, Ju-Ju-Be and FlowPlay.