The following week the unveiled that they had created the website www.desertislanddiscs.co.uk (inspired by the BBC radio shown) which allowed users to log on and choose their own Desert Island Discs.
•
Floxx was founded in January 2011 shortly after Rich Martell left University College London following the fallout of his viral student website, FitFinder.
•
Late in 2010, Floxx received a £100,000 seed investment from UK Dragons Den investor Doug Richard and Silicon Valley's Kevin Wall.