On 19 February it was revealed that France 2 had selected Congolese singer and dancer Jessy Matador to represent France at Eurovision, with the hope of creating a summer hit and to promote the 2010 FIFA World Cup in France.
•
The song's title is a reference to the 1998 album Music of the World Cup: Allez! Ola! Ole!, the official album for the 1998 World Cup, held in France.
•
It was said that France Télévisions would like to see beyond Eurovision, hoping to create a hit song for Matador to coincide with the 2010 FIFA World Cup.
•
In the morning of 17 February on the talk show Le Grand Direct on the private radio channel Europe 1, it was claimed by journalist Gaëlle Placek that France "will be represented by Jessy Matador", before she explains that "France Télévisions is not willing to win the contest but aims to promote a song in relation to the Football World Cup and to have a smash hit for next Summer".
•
France will select its entry for the Eurovision Song Contest 2010 through an internal selection by French broadcaster France Télévisions.
France | 2010 | Departments of France | song | 2010 FIFA World Cup | Communes of France | 2010 Haiti earthquake | Eurovision Song Contest | Louis XIV of France | Tour de France | Nancy, France | 2010 Winter Olympics | Vichy France | Francis I of France | Henry IV of France | Brest, France | Collège de France | France national football team | Bibliothèque nationale de France | New France | Cinema of France | Louis IX of France | Song Dynasty | Marshal of France | United Kingdom general election, 2010 | President of France | 2010 Commonwealth Games | Louis XIII of France | Battle of France | 2010 ATP World Tour |