To publicize enotourism the district established a Strada del Vino Franciacorta on the model of the famed German Wine Route (Weinstraße) in 2001.
The still wines from this area have ancient traditions, referred to by Virgil and Pliny the Elder, and documented in Brescia City council books as "Franzacurta" as far back as in 1277, but were not called Franciacorta until 1957, when Guido Berlucchi released a white wine named Pinot di Franciacorta.