L. Frank Baum (1856–1919), American author of children's books, notably The Wonderful Wizard of Oz
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Frank Joslyn Baum (1883–1958), American lawyer, soldier, writer, and film producer; son of the author L. Frank Baum
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Oz Days at the former Land of Oz theme park on Beech Mountain in the fall also attracts visitors who love the legacy of the famous Judy Garland movie "The Wizard of Oz" based on Frank Baum's famous book.
-- *Robert Wauchope (writer), co-writer of Invisible Inzi of Oz, with his sister, Virginia Wauchope (later Bass), allegedly channeled from L. Frank Baum via Ouija board.
Tin Woodman, a character in the fictional Land of Oz created by American author L. Frank Baum