In May 2013, the company in association with TheViralFever.com (TVF), an online youth entertainment network, launched a video on YouTube which was a spoof of Emotional Atyachar, a TV show.
•
In March 2013, FreeCharge tied-up with production houses Sony Pictures, Yash Raj Films, UTV Motion Pictures and Viacom 18 to promote their upcoming movies through its portal.