In 1975, the Pan-Pacific made a brief appearance as the entrance to the NBC Studios in New York for the movie Funny Lady.
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Cel-Ray was also mentioned in the Frank Zappa and the Mothers of Invention record albumI, "The Mothers at the Fillmore-1971. The character of Billy Rose (played by James Caan) in the 1975 film Funny Lady also habitually drank celery tonic, as an alternative to alcohol. Finally, it was used as a plot point joining assistant Harriet Smith and senator James Elton in the popular web series Emma Approved, written and directed by the makers of "The Lizzie Bennet Diaries".
The couple collaborated on several screen projects, including Goodbye, Mr. Chips (1969), The Last of Sheila (1973), Funny Lady and The Sunshine Boys (both 1975), and The Seven-Per-Cent Solution (1976).