Several magazines did attempt to unseat the publication’s prominence including MCV (roughly translated from its German name, the Market for Computer and Video Games) and Games Business.
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"Interactive entertainment" was a phrase that is attributed to the magazine, but became part of the industry's vernacular and was popularized by Hal Halpin, founder and publisher - representing the convergence of the console, online and computer games sectors.
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Of the three major magazines, only MCV has survived and although UK-focused, it is seen by many as the only trade publication available that is relevant to the US market.
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