GameTap was conceived primarily as an online subscription rental service, competing against mail-based services like GameFly.
Currently, he is working with Spicy Horse as a lead writer and executive producer on the new game American McGee's Grimm, reprising his role for this upcoming GameTap-distributed game as he had for American McGee's Alice.
The episodic games of American McGee's Grimm on Gametap debuted with "A Boy Learns What Fear Is" on July 31, 2008.