After Wilson, then the opposition trade spokesman, wore a Gannex coat on a world tour in 1956, the raincoats became fashion icons, and were worn by world leaders such as Lyndon Johnson, Mao Zedong, and Nikita Khrushchev, as well as by Queen Elizabeth, the Duke of Edinburgh, and the royal corgis.
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Gannex raincoats were most famously worn by Prime Minister Harold Wilson.