Then, in 1973, Gay Byrne asked her to take part in a special edition of The Late Late Show in honour of actor Noel Purcell.
The first campaign was marketing Soarview and was paid for by RTÉ, this cost RTÉ over €3million, meanwhile a second campaign featuring featuring Gay Byrne was also launched by the Department of Communications, it also cost in the region of €3million.
A number of Irish cultural figures came in for a lampooning on a regular basis such as broadcasters Mike Murphy when a presenter of RTÉ Radio 1's "Arts Show", Gay Byrne and Bibi Baskin.
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Guests of Honour at this event have included television presenter Gay Byrne, retired Taoiseach Charles Haughey, international snooker player, Ken Doherty and chefs Clodagh McKenna, Richard Corrigan and Martin Shanahan.
In May 2009, Ryan Tubridy was appointed by RTÉ to succeed Pat Kenny as host of the television station's long-running chat show The Late Late Show, whose first host (and producer) was Gay Byrne until Kenny took over in 1999.