It was manufactured by NuvoMedia until 2000, when it was purchased by Gemstar-TV Guide International.
Hein subsequently authored two "Jump The Shark" books and later became a regular on The Howard Stern Show around the time he sold his website to Gemstar (owners of TV Guide).
# "It's R Time" (featuring Gemstar, N.O.R.E., Big Mato) (Bigmato/Gemstar-N-Bigmato/J. Ortega/Kyze/N.O.R.E./SPK) - 4:59
He has been a consultant to such clients as the NFL Network, the Television Bureau, Gemstar-TV Guide International and Google TV Ads among others and has most recently been retained as an Entrepreneur in Residence for Constellation Ventures.