Varieties of prayer: a survey report, co-author with George Gallup, Jr., Trinity Press International, 1991, ISBN 1-56338-007-2, ISBN 978-1-56338-007-5
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In 1936, his new organization achieved national recognition by correctly predicting, from the replies of only 50,000 respondents, that Franklin Roosevelt would defeat Alf Landon in the U.S. Presidential election.
His first experience with survey research was in his high school junior year, when in a chance occurrence he was introduced to the polling pioneer, Dr. George Gallup.