At the time, Kalamazoo was the home of Gibson Guitars and in 1962, Gibson boss Ted McCarty, convinced Dietrich to come out of retirement to design a new solidbody electric guitar that would not be limited by the traditional ways of designing and engineering an electric guitar - the result was the classic, 'reverse' Gibson Firebird, released in 1963, one of the most iconic and recognisable electric guitar designs ever.
The president of Gibson, Ted McCarty, hired car designer Ray Dietrich to design a guitar that would have popular appeal.
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