It was used in the 1960s by poster artists such as underground comic artist Gilbert Shelton, who designed posters for a venue in Austin, Texas called The Vulcan Gas Company.
The character was inspired by Gilbert Shelton's Wonder Wart-Hog and achieved cult status with the Australian surfing community.
Gilbert and Sullivan | W. S. Gilbert | Humphrey Gilbert | Gilbert | Shelton | Gilbert O'Sullivan | Gilbert Gottfried | Gilbert Burnet | George Gilbert Scott | Gilbert Islands | Gilbert du Motier, marquis de Lafayette | Gilbert, Arizona | Cass Gilbert | Paul Gilbert | Giles Gilbert Scott | Gilbert Stuart | Gilbert de Clare | Brantley Gilbert | Hurricane Gilbert | Gilbert du Motier, Marquis de Lafayette | Gilbert Arenas | L. Wolfe Gilbert | Gilbert White | Gilbert Elliot-Murray-Kynynmound, 1st Earl of Minto | Gilbert Bécaud | Chad Gilbert | Shelton, Washington | Shelton Brooks | Ricky Van Shelton | Philippe Gilbert |
One of his books was a coloring-book format illustration of Chaucer's "The Wife of Bath's Prologue and Tale" which was issued with "The Miller's Tale" illustrated by Gilbert Shelton.
After the success of the first issue, Crumb opened the pages of Zap to several other artists, including S. Clay Wilson, Robert Williams, "Spain" Rodriguez, Gilbert Shelton, and two artists with reputations as psychedelic poster designers, Victor Moscoso and Rick Griffin.