He repeated it in the 1992 election, then campaigning for President Bush, again applying it to the Democratic candidates, as seen in the 1992 documentary Feed by Kevin Rafferty and James Ridgeway.
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In an article in the journal American Speech, linguist Edwin Battistella analyzes the development of the expression from ironic mockery of bodybuilding culture to an overt connotation of weakness and a covert connotation of effeminacy.
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