Coleman is the founder, chairman and CEO of GlobalHue, the largest multicultural advertising agency in the United States, working with blue chip brands and organizations to communicate with African-American, Asian and Hispanic consumers.
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He combined the companies into GlobalHue, specializing in a culture based approach to marketing.
Through partnership with DUB magazine, a hip hop car culture brand, GlobalHue aligned the 300C with urban recording artists including Snoop Dogg and Sean Paul and sports stars such as Steve Smith and Corey Maggette, placing the vehicle in music videos, magazines, custom wheel ads, MTV Cribs, custom car shows and everywhere urban culture and custom cars came together.