GoPro, brand of small cameras and camcorders used in adventure photography
The codec (which was used in the film Slumdog Millionaire) according to the press release "makes HD and 3D editing faster and more convenient without sacrificing image quality".
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The footage was shot by Welfare and Gray on a GoPro knock-off camera while they were both covering the festival for Rolling Stone SA Magazine in August 2013.
GoPro |
The press release in the GoPro acquisition noted that CineForm's codec has been used in several major movies including Slumdog Millionaire.