In 1998, a new version with Simone Bendix and Neil Roberts began, but the campaign was discontinued after only one ad.
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The original campaign ran for twelve 45-second installments between 1987 and 1993.
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The campaign was a remarkable success, producing various tie-in products, including a novelization entitled Love Over Gold by Susan Moody, a video compilation of the ads, and two music CDs.
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