He partnered with fellow insurance salesman Norman O. Houston and businessman George A. Beavers, Jr. to secure 500 pre-paid life insurance applications as well as the $15,000 deposit required by California.
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Golden State Mutual Life Insurance Company, the largest black-owned insurance company in the western United States, was founded by William Nickerson, Jr. with the assistance of Norman Oliver Houston and George Allen Beavers, Jr.
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In 1925, when William Nickerson, Jr. decided to form Golden State Guarantee Fund Insurance Company in Los Angeles he convinced Houston to join him in the new venture.