Googled: The End of the World as We Know It is a book published in 2009 by American writer, journalist and media critic Ken Auletta.
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"But this name was so goofy, just for the hell of it, I Googled it", she wrote - and she found a 1998 article by professor Jeffrey Hart in The Dartmouth Review almost identical to Goeglein's guest editorial appearing a decade later.