After the war, the town grew rapidly because of the construction of a Philips factory there (since closed).
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The reputation of Het Gooi has perhaps forever been marked by a popular television show called "Gooi Women" (Gooische Vrouwen), which follows the lives of four decadent women living in the area.
The electorate of the Middle Party was concentrated in Amsterdam and 't Gooi, a region around Hilversum, where Vos came from.