Grockit is a play on the word Grok which means to understand something intuitively or by empathy.
In the book The Omnivore's Dilemma (2006), author Michael Pollan critiques a farm raising organic chickens with unused doors to pastures, writing, "Rosie the organic free range chicken doesn't really grok the whole free-range concept."
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Mark Sisson, author of "The Primal Blueprint", in which he uses a fictional character representation of a Paleolithic man named "Grok" to help illustrate the virtues and health benefits of following a Paleolithic lifestyle in the modern world
Grok |