The launches are judged by admired 'Connoisseurs' including: Joan Burstein CBE (Co-founder of Browns); Gurinder Chadha OBE (Director and Producer); Professor Wendy Dagworthy (Royal College of Art’s Head of Fashion); Nadav Kander (Photographer); Sir John Hegarty (Founder. Creative. BBH); and Luke Johnson (Chairman of Royal Society of Arts).
It is directed by Paul Mayeda Berges, with a script by Berges and his wife, British filmmaker Gurinder Chadha.
They found fame after being featured in Gurinder Chadha's 2008 Paramount Pictures film Angus, Thongs and Perfect Snogging and performing several songs on the soundtrack.
It's A Wonderful Afterlife was a British-Indian co-production where she worked with the director of Bend it like Beckham, Gurinder Chadha who cast a range of British and Indian actors, including Shabana Azmi, Sally Hawkins, Sendhil Ramamurthy and Zoë Wanamaker.
He has collaborated with his wife, British-Indian director Gurinder Chadha, on a number of films and made his directorial debut in 2005 with The Mistress of Spices, based on the novel by Chitra Banerjee Divakaruni.
She made her only major film appearance in the 1993 film Bhaji on the Beach which was directed by Gurinder Chadha.
She played 'Roopi' as the lead role in the Gurinder Chadha film It's A Wonderful Afterlife.
She also played an uncredited extra in Gurinder Chadha's 2002 hit film Bend It Like Beckham.