"Interactive entertainment" was a phrase that is attributed to the magazine, but became part of the industry's vernacular and was popularized by Hal Halpin, founder and publisher - representing the convergence of the console, online and computer games sectors.
Hal Roach | Hal Holbrook | Hal David | HAL 9000 | Hal Willner | Hal McKusick | Hal Linden | Hal Galper | Hal Ashby | James Hal Cone | Hal Ketchum | Hal Jordan | Hal Rogers | Hal Miller | Hal Clement | HAL | Shallow Hal | Marjorie Halpin | Luke Halpin | HAL Tejas | Hal Patino | Hal Miller (actor) | Hal Hopson | Hal Hartley | Hal Bernson | Hal Abelson | Hal Wootten | Hal Smith (actor) | Hal Smith | Hal Pereira |
Lowenstein was a very public figure in his service of the games business - along with Patricia Vance, ESRB head and Hal Halpin, IEMA boss - and as such had both his supporters and detractors in the industry and media.