In 1979, Pierre Cardin was added to the distinguished list of designers.
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In 1974 the company rolled out a line of tailored clothing under the Christian Dior name, followed by Nino Cerruti, Allyn St. George, and Playboy.
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In the late 1990s, two new lines, Perry Ellis and Daniel Hechter, were introduced; the latter was positioned within the popular-priced segment and the former resided within the moderate sector.