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unusual facts about Helene Curtis Industries, Inc.



Helene Curtis Industries, Inc.

Other successful, and effective, products introduced during the 1950s included the spray-on deodorant Stopette (acquired in 1958 from its founder, Chicago-based chemist and inventor Jules Montenier) and a nonprescription dandruff shampoo called Enden.

The firm did not have the resources to compete on an international scale with the likes of Procter & Gamble and Unilever.

These two products were advertised on television during such shows as What's My Line? and The Gale Storm Show, helping to make Stopette the best selling deodorant on the market, a position it maintained for several years.


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