He is renowned in the typographic community for his strong dislike of the typeface Helvetica.
His beautiful (but dim) assistant Helvetica is in love with him, but Gutenberg is unaware of her feelings.
Helvetica and the New York City Subway System, Paul Shaw, Blue Pencil Editions, New York 2010
A new logo and imaging was introduced on that date, featuring all text in bold Helvetica, including a minimal-style logo with the 2010 MTV logomark next to the word "Hits".
The font in the titles of the radar segments were changed from Helvetica to Arial.
Thus, the name appears on postage stamps, coins and other uses; the full name, Confœderatio Helvetica, is abbreviated for uses such as the ISO 3166-1 alpha-2 and vehicle registration code CH, and the ccTLD, .ch.
the first being Helvetica about the famous typeface and the third and last film being the documentary Urbanized.
It stated Helvetica italic typeface, has a slash between S part of the name and convey motion and speed, like Microsoft.
According to "Helvetica Gold", the Star Ball was originally designed by Pixar for their short, Luxo, Jr..
Urbanized is a 2011 documentary film by Gary Hustwit released on 26 October 2011 and considered the third of a three-part series on design known as the Design Trilogy, the first being Helvetica about the typeface and the second being Objectified about industrial design.