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2 unusual facts about Herd mentality


Herd mentality

Herd behavior in human societies has also been studied by Sigmund Freud and Wilfred Trotter, whose book Herd Instincts in Peace and War is a classic in the field of social psychology.

More recently, Malcolm Gladwell in The Tipping Point, examines how cultural, social, and economic factors converge to create trends in consumer behavior.



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