After the St. Louis Cardinals won the World Series in 2011, Hillerich & Bradsby, makers of Louisville Slugger bats and other baseball equipment, created a scavenger hunt through Twitter in order to raise awareness for their company.
Clients included Hillerich & Bradsby -- makers of the Louisville Slugger baseball bat—and other businesses such as Southern Bell Telephone & Telegraph Company, Brown & Williamson Tobacco Corporation, and the Kaufman-Straus department store.