Prior to the first issue, the magazine's parent company had also run a premium rate 0898 telephone information line using the same name, presented by voice of now Radio 1 DJ Dave Pearce that invited MCs to call up and record their own rhyme after listening to the best rhyme of the previous week.
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The early issues were its biggest selling and saw Hunt bringing together a talented group of writers and photographers, including Ekow Eshun, Halasa, Vie Marshall and Normski the future television presenter and celebrity, who was given his own section in the magazine to showcase his rap photography.
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