The album was the only original Bad Company album not to feature artwork from Hipgnosis as it featured artwork from Kosh instead.
The video for the remix, directed by Peter Christopherson of Hipgnosis, features a man pacing at night and dancing with starry apparitions, while Almond sings amongst the stars.
The title refers to the city's five bridges spanning the River Tyne (two more have since been built over the river), and the album cover, by Hipgnosis, features an image of the Tyne Bridge.
The U.S. album cover (Janus Records), by Hipgnosis and George Hardie, is a photography-like rendition of the Marvel Comics character Doctor Strange using his Cloak of Levitation to travel through a hole created in the air into an alternative universe.