In the 1850s and 1860s, Agoston Haraszthy, a Hungarian soldier, merchant and promoter, made several trips to import cuttings from 165 of the greatest European vineyards to California.
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Frank Schoonmaker, a prominent journalist and wine writer of the 1950s and 1960s introduced the German idea of labeling wines using varietal (Pinot noir, Chardonnay, Riesling) rather than semi-generic names borrowed from famous European regions (Burgundy, Chablis, Rhine, etc.).
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