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In 1998, Honda Motor Co. created an advertising campaign, including a television commercial, featuring Mr. Clean to represent Honda's clean running Accord along with other Honda products including lawnmowers, string trimmers, motorcycles, and marine engines.
He earned an aeronautical engineering degree from the University of Tokyo and worked for Honda Motor Co., Ltd. for 20 years, overseeing the introduction of its CBX motorcycle, design of their F1 racing engines for the RA273 as well as being the president of Honda of America Inc.